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Africa’s Enterprise Growth Engine

Paystack has won 200,000+ Businesses...

Preparing our future growth with enterprise-scale deals

Deals

Enterprise deals aren’t closed by chance. They’re earned — through strategy, trust, and stakeholder alignment

Imagine sector-specialist teams who speak the language of airlines, banks, retailers, and restaurants. Imagine pitches built on business pain points....

 

Imagine every proposal framed as ROI, not features. And imagine navigating 6+ decision-makers with precision.

Airline industry

Leads

A scalable, multi-channel marketing engine for top-of-funnel lead generation

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With ABM (Account-Based Marketing) to target the few that matter, LinkedIn to build authority, case studies to prove ROI, and partnerships to extend reach... Turn the top of the funnel into a predictable engine of qualified opportunities:​

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  • Highly targeted: shortlist of accounts. The 50-100 enterprises that fit our ideal profile 

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  • Deeply personalized: Marketing and sales messages are tailored to the specific company, even to individual decision-makers inside it.

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  • Sales + Marketing alignment: Both teams work hand-in-hand — marketing warms up accounts with tailored content, while sales runs consultative conversations.

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  • Enterprise focus: Perfect for long sales cycles with multiple stakeholders 

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One Playbook.
Many Verticals.

Lessons from WAYN to Paystack’s Next Chapter.

Scaling across verticals...

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Leads engine

Deals engine

  • Built the world’s largest travel social network with 20M+ members → massive top-of-funnel audience.

  • Drove 100M+ annual visits, acting as scalable lead generation for tourism boards & brands.

  • Used data & demographics to target prospects — just like ABM for enterprise leads.

  • Partnered with tourism boards & associations to generate dozens of leads at once

  • Started with tourism boards globally, then expanded into lifestyle brands (Red Bull) and financial institutions.

  • Scaled by hiring industry-specific experts to speak each vertical’s language.

  • Secured partnerships with global brands by proving ROI & measurable outcomes.

  • Built repeatable playbooks to replicate success across industries.

''At WAYN, we built both the lead engine (20M+ community, partnerships, data-driven targeting) and the deal engine (vertical experts, ROI proof, repeatable playbooks)''

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